It’s finally time to stop wondering where your next client is coming from. 🎉

An intimate 6-month programme for coaches & consultants ready to create a premium signature offer that makes your value instantly obvious, & consistently attracts clients you genuinely love working with.

(without relying on referrals, chasing the algorithm or borrowing strategies that never felt like you.)

Maybe you can relate?

😩 You're a brilliant, qualified coach or consultant. Your clients get incredible results. So why does it still feel so hard to translate your in-person magic into your messaging, marketing and sales conversations?

🤯 You've got umpteen coaching qualifications and accreditations. Completed a dozen ‘Ideal Client Avatar” worksheets. Followed all the advice online and consumed enough business content to last several lifetimes. And yet... you still don't fully trust where your next client is coming from.

😬 Referrals are lovely. Until they're not. Because deep down you'd quite like a business that doesn't depend on other people remembering you exist.

💸 Some months are great. Some months are... character building. You're working hard, supposedly doing all the ‘right things’, but your income still feels more unpredictable than your nervous system would like.

🍝 You've been showing up consistently online for ages now, but if you’re honest, it all feels a bit spaghetti-at-a-walll. So if someone asked you exactly why your marketing works when it works, you'd struggle to answer without waving your hands around vaguely.

😮‍💨 You're fed up of sounding like every other coach or consultant on the internet. You know there's something truly special about the way you work. You're just struggling to communicate it in a way that makes clients instantly get it.

🤯 You've changed your niche. Changed it back. Tweaked your offer. Renamed it three times. Asked ChatGPT. Asked Claude. Asked your cat. Yet somehow you're still not convinced you've landed on THE thing you want to be known for.

⚙️ Discovery calls convert sometimes. Content works sometimes. Enquiries happen sometimes. But "sometimes" is starting to wear a bit thin.

🙈 And perhaps the most frustrating bit of all? You know you're capable of more. All the evidence suggests that you should be further ahead by now.

Tamsin Williamson , The Parenthood Coach, Identity in Motherhood Coach

“I designed a new signature coaching offer I put my heart and soul into, which I now feel really proud of and in love with - and sold 3 x 1:1 spaces as soon as I released it into the world.

I also created a Summer mini-offer which I sold using new aligned strategies - and sold out all 5 spots within a week. Joining Fruitful Founder has been an enriching and self-affirming experience.”

What if this could be your reality instead…

❌ No more staring at your website wondering why describing what you do feels harder than the actual work you do with your clients.

✅ Talk about your work with the same confidence and clarity you have inside your in-person sessions, so dream clients instantly understand why you're different, why your offers are worth investing in and why you're exactly who they've been looking for.

❌ No more posting because you know you "should", trying every new viral marketing trend going (hello, yapping) and secretly hoping something sticks.

✅ Understand exactly which marketing activities bring clients into your business, double down on the ones that energise you and happily ignore the rest, knowing you're growing a business around your strengths rather than someone else's blueprint.

❌ No more crossing your fingers and hoping a previous client mentions your name over coffee to her friend.

✅ Wake up knowing where your next enquiry is most likely coming from because you've built simple, ethical marketing systems that gently nurture people until they're ready to raise their hand and say, "I've been following you for ages. How can we work together?"


❌ Stop dodging sales calls because they feel awkward and you lack belief in your offer. Put an end to giving away hours of ‘free coaching’ because you’re worried about coming across as a sleazy car sales man on your disco calls or at your free workshops.

✅ Learn strategies that make your sales conversations and free events feel like authentic acts of service and a comfortable invitation to simply take the next step with you. Watch your disco call conversion rates soar.

❌ No more wondering why your content only works, discovery calls convert and enquiries happen sometimes.

✅ Know exactly why your marketing works when it works, so you can repeat it intentionally and finally trust that you can attract more perfect-fit clients whenever you need them.



❌ No more dreading sales calls, over-giving in workshops or accidentally delivering an hour of free coaching because talking about money makes you break out in hives.

✅ Have sales conversations that feel warm, generous and genuinely enjoyable because you're simply helping someone decide whether the next step feels right for them, and because you fully believe in the value of the offer you're inviting them into.

Claire Wood , Lightning Bolt Coaching, Career Pivot Coach.

“I created a signature coaching programme that I'm proud of with a clear framework that I can talk prospective clients through on disco calls.

I was very nervous about what I was charging for it as I had pretty much doubled the price of it. Before I even officially launched it though, I had 2 clients sign up for it. So essentially I more than made my money back on the FF [Lite] investment before I'd even finished the programme!”

An intimate community & course for coaches & consultants who've tried all the strategies, but still don't fully trust where their next client will come from.

This isn't just business strategy for coaches.

It's YOU-shaped business strategy for coaches.

Over six months, together we’ll create an uncopyable premium signature offer, uncover what makes your coaching genuinely different and build ethical marketing and psychologically-safe sales systems that work with your strengths, values and nervous system, not against them.

No more copying someone else's funnel. No more posting because you "should."

No more wondering why clients only appear sometimes. Just a business that feels lighter, steadier and unmistakably yours.

Fruitful Founder™ helps you understand what makes your clients say yes, where they actually come from and exactly how to create more of them, in a way that feels sustainable, ethical and uniquely yours.

Katrina Court, The Wing Mama - Matrescence Coach

I’ve fallen in love with my business again and honestly, I have seen such a change in myself - my confidence, how I show up, not being afraid to have a point of view.

There have been so many significant milestones during my time in Fruitful Founder™ - I've rebranded, I've zeroed in on a particular stage in my ideal client's situation that I feel really passionate about, I have a created and sold 3 places in a new signature offer I believe in… and so many ideas of where it can take me next.

Build ethical marketing & sunny, soulful sales systems that fit who you are, so you know exactly where your next enquiry will come from & can finally stop relying on referrals & luck.

Pippa Mellor - Luxury Fashion Career Coach & Consultant

“I am definitely clearer on who my ideal client is and I now have a bridge offer! I've signed 3 clients with my repositioned sales page too.

I love how down to earth you are, you're extremely present with your clients and give so much support but it's also clearly boundaried which I admire and find inspiring. I like how clear your constructive feedback is and your way of challenging is always respectful and honest, but motivating at the same time.

I love being a part of The Orchard and find your resources in there really valuable. It’s been great having you as an example and seeing how you put into practice everything you teach.”

Hello

Hi, I’m Sarah. Mum, optimist, business strategist, leadership coach, self-confessed positive psychology geek and nature-lover.

For 4 years, I ran a successful career and leadership coaching business and nearly doubled my old 9-5 income, before moving into helping other coaches and consultants start and build their business in 2021.

I’ve since scaled my own coaching and consulting business to over 6 figures through numerous 1:1 and group coaching offers, making over £300k from coaching in the last 3 years alone.

But it wasn’t always this way. For the first 18 months, I felt confused, behind and bewildered about the ‘best’ way to grow my new business.

The endless noise coming from the blow-dried ‘6 figure’ online Bossbabe biz coaches (posing on their private yachts) was deafening and thoroughly discombobulating.

All their talk of ‘manifesting 10k months’, evergreen funnels and tripwires made me question everything I was doing.

I longed to find a mentor who didn’t take themselves too seriously but could also show me practically - and intuitively - how to grow a thriving coaching and consulting business.

A business that would not only make me happy and work around my young family; but also make me a decent income, so I’d never have to go back to my soul-sapping 9-5.

I’m now on a mission to help other impatiently ambitious, purpose-led female founders grow happy, profitable coaching and consulting businesses, in a kind, ethical way and BS-free way – without changing who they are, or working 24/7.

Jen Elworthy, Career Coach & Fertility Expert

Fruitful Founder is the best thing I've invested in. Hands down. It's been incredible. Everything about it from the confidence I've gained to properly lean into my business & believe it can happen, to the skills I've learned, to the community. It's just not the same as any other business coaching programmes.”

Package, market & monetise your coaching & consulting magic✨ with a scalable, high-ticket signature offer that actually sells.

Then build a sustainable marketing & soulful sales system that consistently attracts values-aligned clients every single month, so you can end your fruitless hustle & unhealthy reliance on ad-hoc associate work & unpredictable referrals.

Why me? Well, I’m a sucker for a framework.

But more than that, I’m fascinated by humans.

Here’s me drawing a limiting belief cycle at one of my retreats. 🤓

  • Over the last 20+ years, I've become mildly obsessed with understanding what makes people thrive.

  • I've coached hundreds of leaders, founders and ambitious women.

  • I've spent more than 2 decades designing leadership programmes and delivering psychometric and identity-led coaching inside organisations.

  • I've studied neuroscience, positive psychology, physical intelligence and strengths-based coaching, and I'm accredited in various psychometrics including Hogan, MBTI and CliftonStrengths.

  • I've scaled my own coaching and consulting business to over six figures, created five premium offers and generated more than £300k in the last three years alone.

And somewhere along the way, I noticed something interesting. Most business coaches teach strategy as though people are interchangeable. Build a funnel. Run a webinar. Post every day. Launch four times a year. Follow this script. Use this DM template.

But humans don't work like that. Some people love launches. Others find them completely dysregulating. (👋)

Some people adore communities. Others do their best work in intimate 1:1 spaces. Some people are brilliant at networking. Others would genuinely rather clean the oven than work a room with a warm glass of pinot.

So I started asking a different question: What if business strategy worked better when it was designed around the human being implementing it?

That's how The Fruitful Founder™ Method came about.

It’s not just business strategy for coaches and consultants. It’s YOU-shaped business strategy for coaches and consultants. (bonus points if you just heard the M&S ad music.)

It's the culmination of over twenty years studying people, eight years building my own coaching and consulting business and hundreds of conversations with women who didn't need another tactic.

They needed help figuring out which tactics were actually right for them.

And because I love a framework almost as much as I love a book on neuroscience, I've translated everything I know into a simple, step-by-step method.

Inside Fruitful Founder™ you'll get instant access to ten bite-sized modules, templates, workbooks and resources that will help you stop winging it, understand why your business works when it works and build a coaching business that feels lighter, steadier and unmistakably yours.

See below for the full module break down.👇🏼

Becca made £6k from her new signature offer within just 2 weeks of sharing it with her existing audience. 🎉

Becca Meadows, Women’s Health & Leadership Coach

“I can now celebrate what makes me uniquely me - with a signature offer that brings together my unique skills. I know who I am speaking to & what they need to hear. I know my value.

I signed 4 clients into my signature programme within 2 weeks of launching & made back my investment in Fruitful Founder™ twice over.”

3 Essential Phases

10 Value-Packed Modules

🎯 Phase One: Fruitful Foundations

Define your most profitable, purpose-aligned niche, audience & offer

🧲 Phase Two: Magnetic Marketing

Master the art & psychology of Mindreader Messaging™ & Lovely Lead-Generation™

☀️ Phase Three: Soulful Sales Systems

Build Your Email Marketing & Sunny, Sustainable Sales Systems

Emma Somerville, Expat Coach

“I made an ROI with just 2 clients! - who are paying more than double what previous clients were paying and working with me for longer. I have a clear feeling in my gut when I meet people who are my ideal clients and those were the people who signed up!

I now have an active instagram, run a podcast, run free events, have a growing email list and feel 1 million more times confident that I can speak to the people that I want to work with and bring them into my world. I feel calmer, more confident and like I know exactly what I need to do to keep building my business.”

One transformation. Three levels of support.

One transformation. Three levels of support. ✦

The Club - Membership

£125 +VAT / month x 6

Minimum 6 months’ access to:

🌸 Fruitful Founder™ course curriculum

🌸 Lost to Found(er)™ course curriculum

🌸 The Orchard™ community

🌸 Monthly term-time group coaching calls (Tue 12-1:30 GMT)

🌸 Weekly term-time Content Club™ prompts

🌸 Over 20 hours of guest expert sessions

🌸 Bonus content and resources

🌸 Ad hoc workshops and co-working

🌸 Twice weekly accountability check-ins

📆 Call dates & times:

📆 Welcome Call: 15th Sep

📆 Group Calls: 29th Sep, 20th Oct, 10th Nov, 8th Dec, 12th Jan, 9th Feb

⏰ All at 12-1:30 GMT

🎬 Transcripts and recordings available

3 spaces left to start in September, get August access for free.

The Incubator - Group

£379 +VAT/ month x 8

6 months’ access to everything in The Club, PLUS:

🌸 Lifetime access to the Lost to Found(er)™ and Golden™ course curriculums and updates

🌸 Fortnightly term-time group coaching calls (Tue 12-1:30 GMT)

🌸 Weekly, term-time personalised feedback and support on your strategy, work and mindset in term-time

🌸 Fortnightly term-time feedback on your copy from our resident copy coach

🌸 1 x 60 min 1:1 Roadmap Strategy session or Signature Offer Audit (worth £375 + VAT)

🌸 Lifetime access to The Mindreader Messaging Content Lab™ ‍ ‍(worth £50/month)

🌸 6m access to discounted 1:1 calls

Only 1 space left to start in September, get August access for free.

The VIP - Group & 1:1

£1200 deposit + £525 + VAT/ month x 8

6 months’ access to everything in The Incubator, PLUS:

🌸 Lifetime access to the Fruitful Founder™ course curriculum and updates

🌸 Term-time voice-note coaching and accountability (Tues-Thur)

🌸 Term-time monthly 90 min 1:1 calls

🌸 Personalised Fruitful Business Blueprint™

🌸 12m access to discounted 1:1 calls

Limited availability. Apply now for an October start.

Take a sneak peek behind the scenes 👀

Litsa Smith, Business Mentor & Consultant - Work With Litsa

“I’ve been busy ever since but in a good way! I now have six ongoing 1:1 mentoring clients and have some irons in the fire/ upcoming potential leads for more too! The biggest win has been running an in-person workshop using the Fruitful Founder principles, which led to three new 1:1 clients signing up to work with me. 

Because of this, my business is now expanding into a cohesive multi-layered model with mentoring and coaching for business owners, business coaching within organisations and in-person events.

It is totally possible to achieve everything you thought you could achieve when you first started your business. And more. Fruitful Founder™ really works. You just need to take action and do the work.”

E, Elder Care Coach and Consultant

“I feel SO much more confident about my business. I've created a signature scalable offer now, and feel so good about offering it to prospective clients. I've started to have a much more consistent pipeline of clients, and I'm charging fees that are far more appropriate for the transformation I know I deliver (and clients are happily paying in full, up front!).

Working with Sarah is the best investment you can make in your business. If you feel any part of your business foundation is in need of strengthening (niche, marketing, delivery, etc), Sarah will absolutely be able to help you get it in far better shape.”

Fruitful Founder™ could be a good fit if you:

✅ Are an ambitious, purpose-led coach or consultant and have already worked with paying clients in the last 6 months

✅ Have been posting consistently on social media and have an engaged audience of at least 200 followers

✅ Wholeheartedly believe that what you do changes lives and have rave reviews from clients that prove it

✅ Are ready to package your magic into a scalable signature offer (or evolve your existing one) to become the go-to coach or consultant in your field

✅ You are able to commit at least 3 hours per week (+ calls) to learning and implementing new skills that will grow your business

✅ Value ethical, authentic marketing and don’t want to have to shout louder or hustle to grow your business

✅ Want to stop relying on ad hoc associate work and unpredictable referrals and start consistently attracting your own clients through your own sustainable marketing strategies and soulful sales system.

Watch this explainer video to find out more

(on speed x 1.5 if you’re short on time!)

Sam Kennedy-Christian, Mental Load Coach and Fair Play Facilitator

“This week I sold the first spot on my programme. And the wider confidence has supported me to make 2 other sales this week (and it's only Tuesday!). This is huge for me. I can comfortably pay myself for a couple of months from this, while also saving for tax and re-investing in things like supervision and CPD”

But don’t just take it from me…

See for yourself some of the incredible successes that happen in Fruitful Founder™ every single day.

Here’s what career & leadership coach, Heather Hill, had to say after just 2 months into Fruitful Founder™:

You don’t have to do it alone

The majority of people won’t make it this far, so if you have - take it as a sign that you’re more committed to making your business a success than the average coach or consultant. 😉

✨ It’s this commitment and quiet ambition that means you’re determined not to become yet another statistic in a long trail of failed coaching businesses.

✨ You’re not like other coaches who believe that all you need to grow a successful coaching business is more CPD hours and ‘great coaching skills’.

✨ You know that without mastering the marketing and sales skills to confidently and clearly share your value, you may as well go back to your soul-sapping 9-5. And that is not an option for you.

✨ You know that asking for help isn’t a weakness and that getting the support you need actually means you’ll achieve your business goals faster - you’re the kind of business owner who takes action off the back of listening to a podcast, after all. 😉

✨ It’s your time to shine out in a sea of coaches. You’re ready to stop dancing on the periphery of what you know is possible for you - you haven’t come this far only to come this far.

Heather Hill, HR Consultant & Coach for Introverted Leaders

“I feel like I have a clear product to sell now (it was a bit woolly before!), which also means that I'm clearer in my marketing and my content.

Even though I already felt clear on my niche, the work in your programme has encouraged me to look deeper and more specifically at the challenges my ideal client has and to speak their language”

Ready to feel this supported?

FAQS & Behind The Scenes

One final thought before you decide...

What happens if nothing changes? Not in a dramatic, worst-case-scenario-I’ll-lose-the-roof-over-my-head kind of way...

But if this time next year, you're still wondering where your next client is coming from. Still relying on referrals and soul-sapping associate work more than you'd like.

Still hoping this piece of content will finally be the one that works. Still knowing you're brilliant at what you do, but secretly feeling your business really should be further ahead by now.

Because the biggest cost isn't just ‘another quiet month’. It's spending another year never quite trusting your business. Being on tenterhooks and never switching off or being fully present for your family. Operating from scarcity and in survival mode 24/7.

I promise you don't need another coaching qualification or another borrowed marketing strategy. You need the fruitful business foundations you can really rely on.

A premium signature offer you're proud to sell. Messaging that instantly clicks with the right people. And ethical marketing and sales systems that help you consistently attract clients you love working with.

Imagine how different next year could feel if you simply knew where your next enquiry was coming from. If that's the business you've been trying to build, I'd love to help you create it inside Fruitful Founder™.

Fancy a taster of Fruitful Founder™?

🤯 You’re fed up of going round in circles trying to explain the life-changing value of your coaching and how you do things differently

🤩 You know you need to get clear on these essential marketing foundations to become the go-to expert in your field, create a memorable signature offer and create content on social media that really lands

If this is you, my self-paced mini-course, Pinpoint Your Purpose and Profit Niche™️ is for you.

Using my unique approach to niching and positioning - which feels expansive and heart-led not restrictive - you’ll finally nail your most profitable and purpose-aligned coaching niche and pinpoint the most resonant messaging and profitable problems you solve for people.

This clarity and specificity will super-charge the magnetism of your marketing and messaging, and position your signature offer so it actually sells.

Pinpoint™️ is actually module 1 of Fruitful Founder™ so it’s a great way to experience my teaching style and The Orchard™ community, before you decide whether or not to jump into the full Fruitful Founder™ programme.

There’s also the option to add on a 1:1 strategy call to ensure the profitability of your chosen coaching niche for your new signature programme. 🎯

Start today from only £164 + VAT

Get a taster of 6 of the exact strategies I teach my clients inside Fruitful Founder™ in my podcast mini-series. 🎙️

Kind words from happy clients