An intimate 6-month programme for ambitious coaches & consultants who've done everything they were told to do, but still don't fully trust where their next client is coming from.
Design an uncopyable, premium offer, consistently attract clients you genuinely love working with, & build ethical marketing & feel-good sales systems designed around YOU.
(so signing clients feels simpler, calmer & far less reliant on those bossbabe borrowed strategies that never felt like you anyway.)
Maybe you can relate?
😩 You're a brilliant coach or consultant. Your clients get incredible results. So why does it still feel so hard to translate your in-person magic into your messaging, marketing and sales conversations?
🤯 You've got umpteen coaching qualifications and accreditations. Completed a dozen ‘Ideal Client Avatar” worksheets. Followed all the advice online and consumed enough business content to last several lifetimes. And yet... you still don't fully trust where your next client is coming from.
😬 Referrals are lovely. Until they're not. Because deep down you'd quite like a business that doesn't depend on other people remembering you exist.
💸 Some months are great. Some months are... character building. You're working hard, supposedly doing all the ‘right things’, but your income still feels more unpredictable than your nervous system would like.
🍝 You've been showing up consistently online for ages now, but if you’re honest, it all feels a bit spaghetti-at-a-walll. So if someone asked you exactly why your marketing works when it works, you'd struggle to answer without waving your hands around vaguely.
😮💨 You're fed up of sounding like every other coach or consultant on the internet. You know there's something truly special about the way you work. You're just struggling to communicate it in a way that makes clients instantly get it.
🤯 You've changed your niche. Changed it back. Tweaked your offer. Renamed it three times. Asked ChatGPT. Asked Claude. Asked your cat. Yet somehow you're still not convinced you've landed on THE thing you want to be known for.
⚙️ Discovery calls convert sometimes. Content works sometimes. Enquiries happen sometimes. But "sometimes" is starting to wear a bit thin.
🙈 And perhaps the most frustrating bit of all? You know you're capable of more. All the evidence suggests that you should be further ahead by now.
What if this could be your reality instead…
❌ No more staring at your website wondering why describing what you do feels harder than the actual work you do with your clients.
✅ Talk about your work with the same confidence and clarity you have inside your in-person sessions, so dream clients instantly understand why you're different, why your offers are worth investing in and why you're exactly who they've been looking for.
❌ No more posting because you know you "should", trying every new viral marketing trend going (hello, yapping) and secretly hoping something sticks.
✅ Understand exactly which marketing activities bring clients into your business, double down on the ones that energise you and happily ignore the rest, knowing you're growing a business around your strengths rather than someone else's blueprint.
❌ No more crossing your fingers and hoping a previous client mentions your name over coffee to her friend.
✅ Wake up knowing where your next enquiry is most likely coming from because you've built simple, ethical marketing systems that gently nurture people until they're ready to raise their hand and say, "I've been following you for ages. How can we work together?"
❌ Stop dodging sales calls because they feel awkward and you lack belief in your offer. Put an end to giving away hours of ‘free coaching’ because you’re worried about coming across as a sleazy car sales man on your disco calls or at your free workshops.
✅ Learn strategies that make your sales conversations and free events feel like authentic acts of service and a comfortable invitation to simply take the next step with you. Watch your disco call conversion rates soar.
❌ No more wondering why your content only works, discovery calls convert and enquiries happen sometimes.
✅ Know exactly why your marketing works when it works, so you can repeat it intentionally and finally trust that you can attract more perfect-fit clients whenever you need them.
❌ No more dreading sales calls, over-giving in workshops or accidentally delivering an hour of free coaching because talking about money makes you break out in hives.
✅ Have sales conversations that feel warm, generous and genuinely enjoyable because you're simply helping someone decide whether the next step feels right for them, and because you fully believe in the value of the offer you're inviting them into.
Tamsin Williamson , The Parenthood Coach
“I designed a new signature coaching offer I put my heart and soul into, which I now feel really proud of and in love with - and sold 3 x 1:1 spaces as soon as I released it into the world.
I also created a Summer mini-offer which I sold using new aligned strategies - and sold out all 5 spots within a week. Joining Fruitful Founder has been an enriching and self-affirming experience.”
Claire Wood , Lightning Bolt Coaching, Career Pivot Coach.
“I created a signature coaching programme that I'm proud of with a clear framework that I can talk prospective clients through on disco calls.
I was very nervous about what I was charging for it as I had pretty much doubled the price of it. Before I even officially launched it though, I had 2 clients sign up for it. So essentially I more than made my money back on the FF [Lite] investment before I'd even finished the programme!”
An intimate community & course for coaches & consultants who've tried all the strategies, but still don't fully trust where their next client will come from.
This isn't just business strategy for coaches.
It's YOU-shaped business strategy for coaches.
Over six months, together we’ll create a premium signature offer people can't compare, uncover what makes your coaching genuinely different and build ethical marketing and psychologically-safe sales systems that work with your strengths, values and nervous system, not against them.
No more copying someone else's funnel. No more posting because you "should."
No more wondering why clients only appear sometimes. Just a business that feels lighter, steadier and unmistakably yours.
Fruitful Founder™ helps you understand what makes your clients say yes, where they actually come from and exactly how to create more of them, in a way that feels sustainable, ethical and uniquely yours.
Name: Katrina Court, The Wing Mama - Matrescence Coach
“I’ve fallen in love with my business again and honestly, I have seen such a change in myself - my confidence, how I show up, not being afraid to have a point of view.
There have been so many significant milestones during my time in Fruitful Founder™ - I've rebranded, I've zeroed in on a particular stage in my ideal client's situation that I feel really passionate about, I have a created and sold 3 places in a new signature offer I believe in… and so many ideas of where it can take me next.”
Build ethical marketing & sunny, soulful sales systems that fit your strengths, values & personality, so you know exactly where your next enquiry is most likely coming from & can finally stop relying on referrals & good will.
Hello
Hi, I’m Sarah. Mum, optimist, business strategist, leadership coach, self-confessed positive psychology geek and nature-lover.
For 4 years, I ran a successful career and leadership coaching business and nearly doubled my old 9-5 income, before moving into helping other coaches and consultants start and build their business in 2021.
I’ve since scaled my own coaching and consulting business to over 6 figures through numerous 1:1 and group coaching offers, making over £300k from coaching in the last 3 years alone.
But it wasn’t always this way. For the first 18 months, I felt confused, behind and bewildered about the ‘best’ way to grow my new business.
The endless noise coming from the blow-dried ‘6 figure’ online Bossbabe biz coaches (posing on their private yachts) was deafening and thoroughly discombobulating.
All their talk of ‘manifesting 10k months’, evergreen funnels and tripwires made me question everything I was doing.
I longed to find a mentor who didn’t take themselves too seriously but could also show me practically - and intuitively - how to grow a thriving coaching and consulting business.
A business that would not only make me happy and work around my young family; but also make me a decent income, so I’d never have to go back to my soul-sapping 9-5.
I’m now on a mission to help other impatiently ambitious, purpose-led female founders grow happy, profitable coaching and consulting businesses, in a kind, ethical way and BS-free way – without changing who they are, or working 24/7.
Jen Elworthy, Career Coach & Fertility Expert
“Fruitful Founder is the best thing I've invested in. Hands down. It's been incredible. Everything about it from the confidence I've gained to properly lean into my business & believe it can happen, to the skills I've learned, to the community. It's just not the same as any other business coaching programmes.”
Package, market & monetise your coaching & consulting magic✨ with a scalable, high-ticket signature offer that actually sells.
Then build a sustainable marketing & soulful sales system that consistently attracts values-aligned clients every single month, so you can breathe easy & end your unhealthy reliance on ad-hoc associate work & unpredictable referrals.
Why me? Well, I’m a sucker for a framework.
But more than that, I’m fascinated by humans.
Here’s me drawing a limiting belief cycle at one of my retreats. 🤓
Over the last 20+ years, I've become mildly obsessed with understanding what makes people thrive.
I've coached hundreds of leaders, founders and ambitious women.
I've spent more than 2 decades designing leadership programmes and delivering psychometric and identity-led coaching inside organisations.
I've studied neuroscience, positive psychology, physical intelligence and strengths-based coaching, and I'm accredited in various psychometrics including Hogan, MBTI and CliftonStrengths.
I've scaled my own coaching and consulting business to over six figures, created five premium offers and generated more than £300k in the last three years alone.
And somewhere along the way, I noticed something interesting. Most business coaches teach strategy as though people are interchangeable. Build a funnel. Run a webinar. Post every day. Launch four times a year. Follow this script. Use this DM template.
But humans don't work like that. Some people love launches. Others find them completely dysregulating. (👋)
Some people adore communities. Others do their best work in intimate 1:1 spaces. Some people are brilliant at networking. Others would genuinely rather clean the oven than work a room with a warm glass of pinot.
So I started asking a different question: What if business strategy worked better when it was designed around the human being implementing it?
That's how The Fruitful Founder™ Method came about.
It’s not just business strategy for coaches and consultants. It’s YOU-shaped business strategy for coaches and consultants. (bonus points if you just heard the M&S ad music.)
It's the culmination of over twenty years studying people, eight years building my own coaching and consulting business and hundreds of conversations with women who didn't need another tactic.
They needed help figuring out which tactics were actually right for them.
And because I love a framework almost as much as I love a book on neuroscience, I've translated everything I know into a simple, step-by-step method.
Inside Fruitful Founder™ you'll get instant access to ten bite-sized modules, templates, workbooks and resources that will help you stop winging it, understand why your business works when it works and build a coaching business that feels lighter, steadier and unmistakably yours.
3 Essential Phases
10 Value-Packed Modules
🎯 Phase One: Fruitful Foundations
Define your most profitable, purpose-aligned niche, audience & offer
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Stand out in a sea of generic coaches who ‘help everyone with everything’, and become THE authority in your chosen field . Create your own market by carving out a unique, profitable and purpose-aligned coaching niche that feels like home. You’ll then nail your inimitable offer positioning so you can clearly communicate why you do what you do, exactly who you love to work with and how you do things differently.
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Learn how to package up, position and price your own special blend of coaching magic into a feel-good, signature coaching or consulting offer that actually sells. Learn how to gift-wrap your point of view, superpowers and story into a truly unique offer and irresistible your dream client will instantly see the value of - and be excited to jump into.
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Super-charge your messaging and positioning - and ultimately sales - of your shiny new signature offer with my proven Validation Va-Va-Voom™ method, and create a waitlist of prospective dream clients who are excited to work. All this before you even officially launch it or share it with the world!
🧲 Phase Two: Magnetic Marketing
Master the art & psychology of Mindreader Messaging™ & Lovely Lead-Generation™
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Using insights from your validation conversations my Cake Not Quinoa™ filter, we’ll extract your most powerful Mindreader Messaging™ themes. These are the hyper specific topics that always resonate subconsciously with your perfect-fit people you use them in your in your content.
You’ll then put these messaging themes to work using my 30 Day Cold to Warm Content Challenge and Trello Content Planner . This will elevate your brand authority and seed your new signature offer with your existing audience.
🤖 You’ll also get 6 months’ complimentary access to the Mindreader Messaging Content Lab™ 🧪 - my powerful custom GPT - which a strategic content-creation thinking partner, fully trained in TheFruitful Founder Method™ and Mindreader Messaging™ frameworks. My clients are obsessed!
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Choose from my 11 ethical, 100% ick-free lead-generation strategies to attract, ready-to-buy, values-aligned new clients in an authentic, feel-good way. Generate enquiries about your new (or improved) signature offer using approaches that suit your personality, play to your strengths and align with your values. No more hustling or count-down timers.
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Just like marmite, you won’t be for everyone. Owning and sharing your innate gifts, story, unique point of view, personality, approach and message will elevate your brand.
Once you’ve defined your ‘secret sauce’ and unique brand essence, I’ll show you exactly how to use it to position yourself as “THE go-to coach/ consultant in your field”. This will make you highly referable and elevate you as the expert authority in your field, so that you and magnetise more perfect-fit clients (and repel those who aren’t).
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If you’ve been putting all your marketing eggs in one social-media shaped basket or you’ve been relying on referrals, it’s time to learn how to organically grow and nurture an audience that you actually own, by growing an email community of prospective, perfect-fit clients.
In my Fabulous Freebie™ framework, I’ll show you step-by-step exactly how to create and set up an irresistible lead magnet (or make your existing one more effective) and design a Warm and Fuzzy Welcome Sequence™️ that positions your signature offer as the obvious next step. Your first feel-good funnel!
☀️ Phase Three: Soulful Sales Systems
Build Your Email Marketing & Sunny, Sustainable Sales Systems
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Understand the psychology and neuroscience of why and how people buy so you can gently nurture your prospective dream clients until they’re ready to work with you. No coercion or pushy bro-marketing tactics required.
I’ll show you step-by-step, how to build out and embed a sustainable, feel-good, Ethical Sales System™ and gentle seasonal rhythm, so you can sell your new signature offer on repeat every single month.
This module includes proven frameworks for high-converting discovery calls, workshops and masterclasses that feel authentic and ethical…and actually result in sales.
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Use my powerful Qualify For Quality™ strategies to elevate the calibre of the enquiries making it through to your calendar and send your discovery call conversion rate sky-rocketing! These are important jewels in your ‘sales conversion crown’ and I have a whole range for you to choose from.
Whichever you go for, rest assured that your time wasted on calls with misaligned prospects, time-wasters or freebie hunters, will become a thing of the past.
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Once your Fabulous Freebie™ is up and running and attracting a steady stream of prospective Goldilocks dream clients, you’ll now learn the art and psychology of Easy Breezy Email Marketing™ and nurture them more effectively than you can on social media. You’ll learn simple but powerful email marketing strategies and techniques that gently encourage those who are ready, raise their hand to work with you.
This module also includes a full Launch Campaign Email Sequence Template you can use every time you need to generate more enquiries for your new (or improved) signature offer or launch something new.
Becca made £6k from her new signature offer within just 2 weeks of sharing it with her existing audience. 🎉
Becca Meadows, Women’s Health & Leadership Coach
“I can now celebrate what makes me uniquely me - with a signature offer that brings together my unique skills. I know who I am speaking to & what they need to hear. I know my value.
I signed 4 clients into my signature programme within 2 weeks of launching & made back my investment in Fruitful Founder™ twice over.”
How it all works
The Support:
6 months UK term-time - with the option to extend
🌸 Fortnightly 90 min group coaching calls: Tues 12-1:30pm
🌸 6 months’ access to 10 modules of bite-size training videos, resources, templates, frameworks and workbooks
🌸 Personalised 1:1 weekly office-hours feedback from me on your strategy at key milestones
🌸 Fortnightly copy coaching office-hours with our amazing resident copy coach - Dr. Shelly - get expert feedback on any content you create; from your sales pages and social posts to your email welcome sequences and lead magnets.
🌸 6 months’ access to a bank of messaging frameworks, plug-and-play website, sales page, launch and welcome sequence email templates, content planners and lead-gen strategies.
🌸 6 months’ access to my custom GPT, The Mindreader Messaging Content Lab™, fully trained in my Fruitful Founder Method™ and Mindreader Messaging™ frameworks. (worth £50/month)
🌸 Complimentary lifetime access to my startup foundations programme, Lost to Found(er)™packed with Positive Psychology and strategies to overcome imposter syndrome (worth over £1000)
🌸 Lifetime access to The Orchard™community on Circle which includes: monthly co-working sessions, a library of guest expert recordings, bonus content, ad hoc workshops and live trainings, bi-weekly accountability and wellbeing check-ins (worth £37/month / priceless!)
3 1 space to start before the end of July (with 1 month’s free access to the curriculum & community when we pause over August)
£379 +VAT x 8 - for 6 months’ support (UK term time)
(or £2850 +VAT when you pay in full)
6 months’ access to the Fruitful Founder curriculum, templates & frameworks, Circle community, workshops, fortnightly group calls & personalised copy coaching, weekly personalised feedback on your strategy.
*Please drop me a line if you’d like to enquire about working through the strategies covered in this programme on a VIP 1:1 basis.
Please note that these VIP 1:1 places are very limited & investment starts at £3k + VAT for 3 months’ support.
CURRENTLY FULLY BOOKED UNTIL SEPTEMBER
Take a sneak peek behind the scenes 👀
Fruitful Founder™ could be a good fit if you:
✅ Are an ambitious, purpose-led coach or consultant and have already worked with paying clients in the last 6 months
✅ Have been posting consistently on social media and have an engaged audience of at least 200 followers
✅ Wholeheartedly believe that what you do changes lives and have rave reviews from clients that prove it
✅ Are ready to package your magic into a scalable signature offer (or evolve your existing one) to become the go-to coach or consultant in your field
✅ You are able to commit at least 3 hours per week (+ calls) to learning and implementing new skills that will grow your business
✅ Value ethical, authentic marketing and don’t want to have to shout louder or hustle to grow your business
✅ Want to stop relying on ad hoc associate work and unpredictable referrals and start consistently attracting your own clients through your own sustainable marketing strategies and soulful sales system.
Litsa Smith, Implementation Mentor & Consultant
“It is possible to achieve everything you thought you could achieve when you first started your business. And more. Fruitful Founder™ really works. You just need to take action and do the work.”
Watch this explainer video to find out more
(on speed x 1.5 if you’re short on time!)
Sam Kennedy-Christian, Mental Load Coach and Fair Play Facilitator
“This week I sold the first spot on my programme. And the wider confidence has supported me to make 2 other sales this week (and it's only Tuesday!). This is huge for me. I can comfortably pay myself for a couple of months from this, while also saving for tax and re-investing in things like supervision and CPD”
But don’t just take it from me…
See for yourself some of the incredible successes that happen in Fruitful Founder™ every single day.
Here’s what career & leadership coach, Heather Hill, had to say after just 2 months into Fruitful Founder™:
You don’t have to do it alone
The majority of people won’t make it this far, so if you have - take it as a sign that you’re more committed to making your business a success than the average coach or consultant. 😉
✨ It’s this commitment and quiet ambition that means you’re determined not to become yet another statistic in a long trail of failed coaching businesses.
✨ You’re not like other coaches who believe that all you need to grow a successful coaching business is more CPD hours and ‘great coaching skills’.
✨ You know that without mastering the marketing and sales skills to confidently and clearly share your value, you may as well go back to your soul-sapping 9-5. And that is not an option for you.
✨ You know that asking for help isn’t a weakness and that getting the support you need actually means you’ll achieve your business goals faster - you’re the kind of business owner who takes action off the back of listening to a podcast, after all. 😉
✨ It’s your time to shine out in a sea of coaches. You’re ready to stop dancing on the periphery of what you know is possible for you - you haven’t come this far only to come this far.
Heather Hill, HR Consultant & Coach for Introverted Leaders
“I feel like I have a clear product to sell now (it was a bit woolly before!), which also means that I'm clearer in my marketing and my content.
Even though I already felt clear on my niche, the work in your programme has encouraged me to look deeper and more specifically at the challenges my ideal client has and to speak their language”
Ready to feel this supported?
FAQS & Behind The Scenes
Fancy a taster of Fruitful Founder™?
🤯 You’re fed up of going round in circles trying to explain the life-changing value of your coaching and how you do things differently
🤩 You know you need to get clear on these essential marketing foundations to become the go-to expert in your field, create a memorable signature offer and create content on social media that really lands
If this is you, my self-paced mini-course, Pinpoint Your Purpose and Profit Niche™️ is for you.
Using my unique approach to niching and positioning - which feels expansive and heart-led not restrictive - you’ll finally nail your most profitable and purpose-aligned coaching niche and pinpoint the most resonant messaging and profitable problems you solve for people.
This clarity and specificity will super-charge the magnetism of your marketing and messaging, and position your signature offer so it actually sells.
Pinpoint™️ is actually module 1 of Fruitful Founder™ so it’s a great way to experience my teaching style and The Orchard™ community, before you decide whether or not to jump into the full Fruitful Founder™ programme.
There’s also the option to add on a 1:1 strategy call to ensure the profitability of your chosen coaching niche for your new signature programme. 🎯
Start today from only £164 + VAT
Get a taster of 6 of the exact strategies I teach my clients inside Fruitful Founder™ in my podcast mini-series. 🎙️
Kind words from happy clients
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This week I sold the first spot on my programme. And the wider confidence has supported me to make 2 other sales this week (and it's only Tuesday!). This is huge for me. I can comfortably pay myself for a couple of months from this, while also saving for tax and re-investing in things like supervision and CPD.
Sam Kennedy-Christian, Mental Load Coach & Fair Play Facilitator
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Joining Fruitful Founder has easily been one of the best decisions I've made since starting my business. It's been the perfect combo of an inspiring, supportive group programme with the flexibility to grow your business in a way that works for you. What I love most is that it's all built on authenticity and ethical marketing. No gimmicks or sleazy sales tactics, just real and meaningful results.
Katrina Court, Coach for Career Mums
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I designed a new signature programme that I put my heart and soul into, which I now feel really proud of and in love with - and I sold 3 spaces on the programme once I released it into the world. I created a Summer mini programme which I sold using new strategies - and I sold out all 5 spots within a week. Joining Fruitful Founder been an enriching and self-affirming experience.
Tamsin Williamson - The Parenthood Coach
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It [Fruitful Founder] is the best thing I've invested in. Hands down. It's been incredible. Everything about it from the confidence I've gained to properly lean into my business and believe it can happen to the skills I've learned, to the community. It's just not the same as any other business coaching courses.
Jen Elworthy, Career & Fertility Coach
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I feel I can celebrate what makes me uniquely me- with a signature solution that brings together my unique skill I know who I am speaking to and what they need to hear. I know my value. I signed 4 clients on my signature solution within 2 weeks of launching. This made my investment back on Fruitful Founder x 2.
Becca Meadows - Women's Health & Leadership Consultant
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I've built a whole business, including an email list and learned how to maximise sales. I'm still on an early journey but I have the tools and the confidence to make this a success. I now have a framework to go back to, rinse, repeat and improve.
Katherine Scott - Career Coach for Creatives
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![Litsa Smith]()
Thank you so much for sharing your knowledge and experience in such a practical, useful and game-changing way so I don't ever have to go back to the corporate world!
Litsa, Implementation Mentor & Consultant
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I feel like I have a clear product to sell now (it was a bit woolly before!), which also means that I'm clearer in my marketing and my content. Even though I already felt clear on my niche, the work in your programme has encouraged me to look deeper and more specifically at the challenges my ideal client has and to speak their language.
Heather Hill - HR Consultant & Coach for Introverted Leaders
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I was doing live workshops before and I wasn't getting any leads or enquiries. You gave us a structure for a workshop, so I followed that structure and got a client. And the next time I did it I got 3 enquiries.
Anna, Career and Leadership Coach
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Sarah is inspirational, motivational and absolutely knows her stuff. She helped me set up my business and leave my corporate career. Would 100% recommend investing in yourself and Sarah.
Lisa, Wellbeing & Mindset Coach
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I've done quite a few business coaching courses and this is the thing that's actually worked. I was going through a bit of a drought and have had a really good flurry of enquiries since joining Fruitful Founder. I've seen a really big change.
Rachael, Wellbeing Coach and GP
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A lot of the internal noise, doubt and fear has dissipated. I've got a blueprint. I've got a strategy. I've got a heartbeat. It works. I've done things in the past that haven't had the same result.
Anna, Career and Leadership Coach
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“I feel focused, positive and clear now on who I want to help and how to talk to my dream clients. It's reignited the passion now I've defined my mission statement - it was in there somewhere! I've created my website using the journaling completed in the workbook and I now have a clear understanding of how to talk to my dream client which I didn't have before.
Pippa Mellor - Coach for Luxury Fashion Professionals
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You encouraged me to be myself, and then be even more myself. As a marketer, I’ve learnt so much about marketing since working with you. It was a sore spot for me as I felt I should know how to do it, but it's hard to market yourself.
Jen, Career and Fertility Coach
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My confidence has increased one hundred fold. To be successful, you can implement strategies that feel authentic and aligned. You can absolutely do it your way and achieve what you want to.
Hannah, Parental Support Coach
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This programme is everything from business skills to mindset to friendship. Sarah is generous, super-smart and has unwavering belief in us. I don’t know how I’ll cope when it’s over!
Jen, Career & Fertility Coach
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I realised that I DO have something valuable to offer the world. I rediscovered who I am, I rediscovered my self-confidence, and I rediscovered my spark. I feel calmer about my personal and business life after the coaching. I feel like I have a clearer direction.
Ross, Meaning of Work Consultant
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I feel more confident in the theory of how to grow my business and I've loved having an insight into other coaches work. It felt like having a team again and sharing our struggles along the way.
Charlotte May - Leadership and Team Coach
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Fruitful Founder has given me a framework and confidence to begin to create a me-shaped business. It's given me the confidence to use my sensibilities and vulnerabilities. They're my super-power.
Joanne Fentiman, Reiki & Mindfulness Coach
